Educational Marketing and Fundraising

Project Details

Many specialty schools around the country, like Lexinqton College located In Chicago, are striving to break the old framework of how education is delivered by setting higher standards, focusing on a set of core specialty programs, and holding their students to a higher standard than just getting good grades.

But in spite of the high ideals set most educational institutions face three primary, and often daunting, challenges in the new economy that can make or break their success in an ever increasing competitive environment:

  • Enrollment of new students — attracting and retaining students is the life blood that drives growth, excitement and vitality, and ultimately financial success over the long run.
  • A need for short and long-term funding streams that ensure financial sustainability since no institution, particularly those that provide a high percentage of scholarships, can live off tuition alone.
  • Hire fascinating and talented faculty that will attract forward-thinking students and support a brand image that presents the school as a leader, innovator, and a successful educator.

Scope of work:

I was commissioned to help increase fundraising for the school. Revenue was down. Primarily due to the fact the school provided a higher than average scholarship program, which put a strain on the overall operating budget. It is hard to innovate and invest in the future when funds are limited. I worked directly with the President on diversifying funding opportunities, articulating a more compelling fundraising message and call to action,  and focusing on developing a more cohesive and structured plan to cultivate major gifts.

GO TO WEBSITE

Many specialty schools around the country, like Lexinqton College located In Chicago, are striving to break the old framework of how education is delivered by setting higher standards, focusing on a set of core specialty programs, and holding their students to a higher standard than just getting good grades.

But in spite of the high ideals set most educational institutions face three primary, and often daunting, challenges in the new economy that can make or break their success in an ever increasing competitive environment:

Author: Eric Streiff

Eric is a senior-level marketing executive with expertise in all facets of for-profit and nonprofit management, strategic planning, marketing, fundraising, and leading cross-functional teams facing complex marketing, management and fundraising challenges.