The frequency and intensity of asking for a donation is an ongoing question that surfaces all the time. In my line work helping nonprofit leaders to be effective and to raise as much money as possible I encounter lots of naysayers regarding time-honored strategies and tactics. There is both science and art to nonprofit fundraising. There are tactics that clearly have the metrics behind it to support the effort while others don’t have the science behind it but it just seems right. And often your efforts include a bit of both. Why is this important?
In every part of our life we encounter a series of decisions that rest on past experience and sometimes you need to go with your gut because there is no past experience or it’s not 100% clear what is best. Fundraising is no different.
WOW. That’ really all I can say after watching Soul Surfer – a movie everyone should watch.
I am not entirely sure how much is factual and how much was based on creative license, but either way it is one of the most inspiring and motivational movies I have ever seen. The casting is simply perfect — Helen Hunt and Dennis Quaid how can you go wrong?
Are you a transformative nonprofit leader? You need to be.
We are in a transformative period of not just how fundraising is accomplished but also how nonprofit services and programs are developed, managed and provided to the public served.
I was driving my daughter home from freshman college orientation and decided to make good use of our time together to do my fatherly thing – offer lessons in life. After all, I am her father and she is heading into her next big phase in life.
Many people don’t know this about me, but I was a commercial advertising photographer in New York City early in my career — well before my foray into the nonprofit world. I made a living taking photographs for national advertisements in collaboration with top advertising agencies and publishers.
Most nonprofits have really missed the boat in terms of customer (donor) service.
Many retailers and service organizations believe the “customer is always right“ but very few companies actually practice what they preach. Exemplary customer service, like one might receive at a Nordstrom store for instance, is incredibly elusive because it costs money, takes lots of training, and most of all, it takes commitment on the part of leadership and the employees.