ARE YOU MISSING THE POINT OF DONOR LOYALTY?
How do you inspire donor loyalty?
Recently a retailer, that will go unnamed, asked me to participate in an online survey. This retailer is among one of the top brands in the clothing retail space. You would certainly recognize them. I want to use this example to help you inspire donor loyalty within your organization.
I have been purchasing their goods for over 30 years, long before the internet, and have transitioned from being a brick and mortar customer to an online shopper. Admittedly, the latter experience has been encouraged by their relentless email marketing tactics, which have driven me to buy online and avoid the store experience when possible. The regular 20% off coupons that arrive in my inbox continuously mean nothing anymore because I know there will be a much better sale not too far behind.