2106 FUNDRAISING PREDICTION #2: Shared Experiences
SHARED EXPERIENCES: We will begin to see a profound influence of shared experiences. These shared experiences between peers will become the catalyst that fuel awareness and drive involvement, support, advocacy, and donations.
It used to be said that nonprofits should operate like for-profit businesses. This is somewhat true, especially with regard to professionalism, adopting innovation, and being relentless in the pursuit of cost efficiency and increasing profitability. But that’s where it ends.
Businesses are about providing a product or service that a consumer wants or needs while charities are in the “business” of changing lives, moving hearts, and impacting the world in a positive way.