Eric Streiff Nonprofit Marketing Archives

Ten steps to build your fundraising plan and strategy

How to develop a fundraising plan and strategy that provides a sustainable future

April 12, 2017

As a nonprofit leader, you may often find your fundraising efforts to be chaotic and unsystematic. You might be getting good results in the short term – but you will likely burn yourself, and your donors out, over the long-term.

You need to build a systematic fundraising strategy that will provide a sustainable future. Building a sustainable future requires a realistic and executable fundraising plan. This post will outline ten steps to build your fundraising plan and strategy.

Structuring a fundraising plan isn’t a complex process but it does require focus and input from yourself and others within your charity.

2106 FUNDRAISING PREDICTION #3: FOCUS and SIMPLIFY FUNDRAISING

January 31, 2016

FOCUS AND SIMPLIFY FUNDRAISING: The most successful nonprofits will focus and simplify fundraising and their overall approach to communication. This doesn’t mean they won’t use a sophisticated multi-channel integrated marketing approach. It means they will focus on the essentials and simplify the fundraising.

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2106 FUNDRAISING PREDICTION #2: Shared Experiences

January 27, 2016

SHARED EXPERIENCES: We will begin to see a profound influence of shared experiences. These shared experiences between peers will become the catalyst that fuel awareness and drive involvement, support, advocacy, and donations.

It used to be said that nonprofits should operate like for-profit businesses. This is somewhat true, especially with regard to professionalism, adopting innovation, and being relentless in the pursuit of cost efficiency and increasing profitability. But that’s where it ends.

Businesses are about providing a product or service that a consumer wants or needs while charities are in the “business” of changing lives, moving hearts, and impacting the world in a positive way.

Peter Drucker’s nonprofit insights are practical and relevant today

December 18, 2014

Great article… HERE — Peter Drucker’s nonprofit insights are practical and relevant today.

It is clear that Peter Drucker’s nonprofit insights are practical and relevant today. He is a legend. There is no question about it. He had amazing insights for both for-profits and nonprofits. I have been revisiting his writings lately, particularly those associated with nonprofit organizations; but it’s also gratifying to see that simple, direct, and exceptionally ethical and moral principles can remain in vogue.

Tag: Nonprofit Marketing