Is it ever good to stop asking for a donation?
The frequency and intensity of asking for a donation is an ongoing question that surfaces all the time. In my line work helping nonprofit leaders to be effective and to raise as much money as possible I encounter lots of naysayers regarding time-honored strategies and tactics. There is both science and art to nonprofit fundraising. There are tactics that clearly have the metrics behind it to support the effort while others don’t have the science behind it but it just seems right. And often your efforts include a bit of both. Why is this important?
In every part of our life we encounter a series of decisions that rest on past experience and sometimes you need to go with your gut because there is no past experience or it’s not 100% clear what is best. Fundraising is no different.