This past weekend I was doing a lot of thinking on the long road from Saint Louis to Chicago — a five full hours of blissful thinking time — and I was thinking back to a previous blog post regarding how nonprofits need to focus more on the changed lives and the impact they are making in the world and less on the financials.
Interesting article in the Wall Street Journal recently – Charity Rankings Giveth Less Than Meets the Eye This article jumped off the page for me.
There is a great deal of talk about the accountability of nonprofits. Accountability is on the tip of everyone’s tongue and is being discussed at conferences and seminars and in nonprofit board rooms. It has become a punch line of sorts and frankly is in danger of becoming a meaningless word similar to the “all natural” tag lines you see on just about every food product sold, which have lost total credibility in my opinion.
