What does AIDA have to do with fundraising?

Anyone that has either taken a marketing class or watched the classic movie Glengarry Glen Ross will understand what AIDA means: Attention, Interest, Decision, Action. This marketing axiom is relevant to all marketing and even fundraising. It has profound meaning to anyone in communications. AIDA ends with someone taking ACTION – which in marketing terms means making the actual purchase of a service or a product.

But what does it mean for fundraisers? A lot really. I’d like to propose a new twist on the traditional definition of AIDA. One that is more relevant for a charity and fundraising professionals.

Tag: AIDA

AIDA: What’s That You Say?

What does AIDA have to do with fundraising?

But what does it mean for fundraisers? A lot really. I’d like to propose a new twist on the traditional definition of AIDA. One that is more relevant for a charity and fundraising professionals.

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