We should be most concerned with fulfilling our mission. Making an impact that is measurable and distinct while changing lives for the good.
In a recent BBB article it was announced that the BBB’s Wise Giving Alliance, which is the Better Business Bureau’s charity watchdog arm, will begin a new initiative to verify the truthfulness of charitable appeals.
The article quotes H. Art Taylor the President & CEO of the BBB Wise Giving Alliance – Taylor says: “We are concerned about the extent to which charities are not providing sufficient oversight over paid fundraising firms, these firms sometimes employ more aggressive and potentially misleading tactics to increase donor response”.
Interesting article in the Wall Street Journal recently – Charity Rankings Giveth Less Than Meets the Eye This article jumped off the page for me.
There is a great deal of talk about the accountability of nonprofits. Accountability is on the tip of everyone’s tongue and is being discussed at conferences and seminars and in nonprofit board rooms. It has become a punch line of sorts and frankly is in danger of becoming a meaningless word similar to the “all natural” tag lines you see on just about every food product sold, which have lost total credibility in my opinion.
