The magic of the golden circle and asking the question “Why?”

I recently rewatched Simon Sinek’s TedTalk, about the magic of the golden circle, which offers a simple but powerful model for inspirational leadership — starting with a golden circle and asking the question “Why?”

His examples include Apple, Martin Luther King, and the Wright brothers… His presentation is incredibly straight-forward and beautifully simple. So few companies follow the principles outlined.

I wonder what would happen if a company passionately adopted this point of view and approach?!

Here is the video if you would like to watch it yourself if you never have, or if you watched it before, watch it again.

Get ready to be inspired!